Malla Gnanesh
Malla Gnanesh: a techie who built a 174K-follower page about Vizag on the side
Malla Gnanesh runs Vizag Blogger (@vizagforyouu), an Instagram page about Visakhapatnam's places, events and everyday problems. His bio says he is a techie by profession and a Vizagite by soul.
Some people make content full time.
Some people make it next to a full-time job.
Malla Gnanesh is in the second group.
He runs Vizag Blogger, the Instagram page @vizagforyouu. His bio describes him in a few short lines: "Techie by profession." "Vizagite by soul." "Sharing my city's vibes & views."
And one more line that sums it up: "Passion turned into a page."
A Page About One City
The page has one subject: Visakhapatnam.
Its beaches, its streets, its events, its news and its daily life.
In November 2026, the page had about 174K followers on Instagram and close to 900 posts.
That is a big number for a page that talks about only one city.
It shows something simple. When you go deep on one place, the people of that place come to you.
The page also links to a second account, @surfersofvizag, connected to the surfing scene along the Vizag coast.
Being Where the City Is
A city page works only if it is present at the moments people care about.
In March 2026, for example, Vizag Blogger posted about meeting actor Sharwanand and his movie team at a bike tour in the city.
Film visits, events, new places, local updates.
This is the everyday work of a city creator: showing up, taking photos and videos, and sharing them quickly.
Asking Useful Questions
A city page can do more than show beautiful pictures.
It can also point out problems.
In September 2025, the page's X account (@VizagBlogger) posted about a gap many travellers had noticed:
There was no city bus from Vizag International Airport.
The post said around 10 flights landed in the morning, yet there was no public transport, and that a ride-hailing trip from the airport to Peda Waltair, about 15 km, was costing more than Rs 500. It asked APSRTC to start at least 2-3 buses.
Notice how the post was written.
Not just a complaint.
A clear problem, real numbers, and a specific request, sent to the people who could act on it.
What Students Can Learn
**You don't need to quit your job to create.**
Gnanesh describes himself as a techie by profession. The page grew alongside his work, not in place of it.
**Pick a subject you truly know.**
For him, it is his own city. You can start with your town, your college, your field of study or your hobby.
**Consistency builds an audience.**
Close to 900 posts did not happen in one month. Small, regular effort adds up.
**Use facts, not only feelings.**
The airport bus post worked because it had numbers: flights, distance and fare. Good writing at work follows the same rule.
**Understand the rules of the platform and the law.**
If you want to build anything online, learn how platforms moderate content and what Indian law, such as the IT Act, says. This knowledge is useful in media, tech and many other careers.
A page about your own city may look like a small idea.
But done every day, with care and with facts, it can become a voice that thousands of people listen to.
