Lakshman Boddu
Lakshman Boddu: The Founder & Creator Behind Hey Vizag
Meet Lakshman Boddu, popularly known as Lucky, founder of Hey Vizag. Discover how his journey from UI/UX design and photography led to building a digital platform for Vizag stories, local updates, culture and experiences.
Lakshman Boddu’s journey is built around two creative worlds — professional UI/UX design and digital content creation.
He began his professional career in 2019 as a UI/UX Designer, driven by an interest in creativity, design and meaningful digital experiences. Over the years, his work in design helped him develop a deeper understanding of visual communication, branding, user behaviour and the way people interact with digital content.
Alongside his professional career, another creative interest was developing — photography and content creation.
What initially started as a personal passion gradually became an important part of his creative identity and eventually led to the creation of Hey Vizag.
The Beginning of His UI/UX Journey
Lakshman entered the field of UI/UX design in 2019.
Working in digital design helped him understand how ideas can be transformed into experiences that are visually engaging, functional and easy for people to use.
His professional journey strengthened his skills in visual hierarchy, user experience, branding, interface design and digital storytelling.
More importantly, UI/UX design taught him to look at creativity from the audience’s perspective.
Instead of focusing only on how something looks, he learned to think about how people experience, understand and connect with digital content.
That design mindset later became an important influence on his content creation journey.
Discovering Content Creation
Alongside his career as a designer, Lakshman continued exploring photography and content creation.
Photography gave him another form of creative expression.
Through visual content, he could capture places, people, emotions and everyday experiences in a way that was different from interface design but still closely connected to storytelling.
As his interest grew, photography gradually expanded into broader content creation.
This gave Lakshman the opportunity to combine composition, storytelling, digital presentation and audience engagement while developing his own creative identity.
When Design and Content Creation Came Together
Over time, Lakshman realised that his professional skills and personal interests were not separate.
His UI/UX experience influenced the way he approached visual content, branding and presentation, while content creation strengthened his understanding of storytelling and audience engagement.
Design gave him structure.
Content creation gave him expression.
Digital storytelling brought both together.
This combination eventually became the foundation for his next creative journey.
Building Hey Vizag in 2022
In 2024, Lakshman combined his experience in UI/UX design, his passion for content creation and his connection with Visakhapatnam to create Hey Vizag.
The idea was to build a digital platform dedicated to showcasing Vizag through engaging local and visual content.
Hey Vizag became a space for highlighting the city’s people, places, culture, stories and experiences.
Rather than focusing on only one type of content, the platform was developed around the broader identity of Visakhapatnam.
Visual storytelling provided the creative foundation, while social media helped those stories reach a wider audience.
Creating a Digital Identity for Vizag
Building a city-focused platform requires more than publishing content.
It involves understanding what people connect with, what makes a city distinctive and how local stories can be presented in an engaging way.
Lakshman’s background in UI/UX design gave him a different perspective while developing Hey Vizag.
His knowledge of branding, visual consistency, user experience and digital communication influenced the way he approached the platform’s identity.
At the same time, his experience in content creation helped bring a strong visual and storytelling character to Hey Vizag.
Together, these skills allowed him to build a platform centred around the city he is passionate about.
Showcasing Vizag Through Digital Storytelling
Visakhapatnam is a city shaped by its coastline, neighbourhoods, culture, businesses, people and everyday experiences.
Through Hey Vizag, Lakshman creates content that showcases these different sides of the city.
The platform allows him to move beyond individual posts and build broader digital stories around Vizag.
People, places, local culture, events and experiences become part of a larger narrative about the city.
This approach has helped Hey Vizag develop its own identity as a city-focused digital platform.
Building a Growing Digital Audience
As Hey Vizag developed, its audience also began to grow.
Consistent content, visual storytelling and a strong focus on Visakhapatnam helped the platform establish a recognisable presence among people interested in the city.
For Lakshman, building an audience is closely connected with understanding what people want to see, discover and experience.
His background in digital design plays an important role here as well.
The same principle that applies to good UI/UX — understanding the user — also applies to building meaningful digital content.
Brand Collaborations Through Hey Vizag
As Hey Vizag’s digital presence grew, the platform also started working with established brands and organisations on branding, promotional content and digital visibility.
Through Hey Vizag, Lakshman has worked on branding and promotional collaborations with names including Wrogn, Inorbit Mall, South India Shopping Mall, Zingbus, Cordelia Cruises and the Andhra Pradesh Premier League (APL).
These collaborations added another dimension to the platform’s growth.
Hey Vizag was no longer focused only on city storytelling. It also became a space where brands could connect with local audiences through creative digital content.
Lakshman’s background in UI/UX design, branding and content creation helped him approach these collaborations with a strong understanding of presentation, audience behaviour and visual communication.
From City Content to Brand Communication
Brand collaborations became an important part of Hey Vizag’s evolution.
Working with brands such as Wrogn, Inorbit Mall, South India Shopping Mall, Zingbus, Cordelia Cruises and APL helped expand the platform’s role in digital storytelling.
Each collaboration provided an opportunity to combine brand communication with local audience engagement.
Instead of treating promotional content as something separate from Hey Vizag’s identity, Lakshman focused on presenting brand stories in formats that could naturally connect with the platform’s audience.
This strengthened Hey Vizag’s position as both a city-focused platform and a growing digital branding channel.
Two Creative Careers in Parallel
Today, Lakshman works as a Senior UI/UX Designer at a reputed company while continuing his journey as the Founder and Creator of Hey Vizag.
These are not two completely separate careers.
They are two creative paths that continuously influence each other.
In his professional work, Lakshman designs digital experiences.
Through Hey Vizag, he creates digital stories, builds brand communication and engages with local audiences.
Both require creativity, consistency, observation and an understanding of how people interact with what they see.
This connection has allowed him to grow professionally while continuing to develop his own creative platform.
How UI/UX Influences Hey Vizag
Lakshman’s design experience affects the way he approaches content and branding in several ways.
UI/UX design teaches designers to think about clarity, structure, visual balance, consistency and audience behaviour.
Those same principles can strengthen digital storytelling and social media communication.
When creating content for Hey Vizag, Lakshman can apply his understanding of visual hierarchy, branding and user attention to the way stories, campaigns and promotional content are presented.
This gives Hey Vizag a strong connection with his professional design background.
How Content Creation Strengthens His Design Skills
The influence also works in the opposite direction.
Content creation continuously strengthens Lakshman’s visual awareness and understanding of audience engagement.
Working on digital content encourages greater attention to composition, presentation, storytelling and communication.
Collaborating with brands also gives him practical experience in understanding different audiences, campaign objectives and brand identities.
These experiences contribute back to his work as a UI/UX professional.
As a result, both creative paths continue to strengthen each other.
From UI/UX Designer to Digital Storyteller
Lakshman’s journey can be described through a simple progression:
UI/UX Design → Content Creation → Hey Vizag → City Storytelling → Brand Collaborations → Digital Identity
He began his professional career in UI/UX design in 2019.
Content creation developed alongside that career as a personal creative interest.
In 2024, Hey Vizag became the platform where his design experience, creativity and connection with the city could come together.
As the platform grew, collaborations with recognised brands added another layer to that journey.
What began as creative city-focused content gradually expanded into digital storytelling, branding and audience engagement.
Turning Professional Skills Into Personal Creativity
One of the strongest lessons from Lakshman’s journey is that professional skills and personal interests do not always need to exist separately.
Skills developed through a career can become valuable tools for building something personal.
In Lakshman’s case, years of UI/UX experience contributed to his understanding of branding, digital communication and audience behaviour.
Content creation gave him another creative language.
Hey Vizag became the platform where those strengths could come together.
That combination has helped him build a digital identity centred around Vizag while also creating opportunities to collaborate with established brands.
What Aspiring Creators Can Learn
Lakshman Boddu’s journey offers a useful example for professionals who want to pursue creative interests alongside their careers.
You do not always need to choose between professional growth and personal passion.
Sometimes the skills developed in one field can become the foundation for another.
For Lakshman, UI/UX design became more than a profession.
It became part of the creative foundation that influenced his content, branding and digital storytelling journey.
From beginning his UI/UX career in 2019 to creating Hey Vizag in 2024 and working on collaborations with brands such as Wrogn, Inorbit Mall, South India Shopping Mall, Zingbus, Cordelia Cruises and the Andhra Pradesh Premier League, Lakshman has continued turning creative interests into meaningful digital work.
Today, he continues exploring both sides of his creative identity — designing digital experiences professionally while building stories, communities and brand connections through Hey Vizag.
Two creative paths. One design mindset. One growing digital identity — Hey Vizag.
